The Douglas Fir opened in November 2016 in premises formerly occupied by a hairdresser, and situated roughly half-way between Crystal Palace and Anerley rail/London Overground stations. It is operated by the Gipsy Hill Brewing Company, and is their first outlet. Although similar in appearance to many micropubs, the owners consider the enterprise as a bar.

The bar has two real ale handpumps (guests from other breweries - not Gipsy Hill), alongside an array of craft keg taps which contain a changing variety of Gipsy Hill beers.

No meals (no kitchen), but bar snacks are expected to be provided. Food is also sometimes available from a van parked outside the premises.

Card payment ONLY, no cash accepted.